色控传媒 / Book, Magazine & Catalog Printing Company Fri, 22 Aug 2025 18:24:22 +0000 en-US hourly 1 /wp-content/uploads/2025/03/cropped-色控传媒-W-transparent-black-white-circle-150x150.webp 色控传媒 / 32 32 What to Expect During Your First Press Check /blog/what-to-expect-during-your-first-press-check Fri, 22 Aug 2025 18:24:22 +0000 /?p=16919 We sat down with Cassie Elliott, Customer Service Manager at 色控传媒 鈥 Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.

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If you鈥檙e planning your first press check, you may have some questions about the process. You know it鈥檚 a chance to review your project before it officially goes to press, but what exactly happens when you arrive at the plant? What should you be looking for? And most importantly, what benefits do you gain by showing up in person?

We sat down with Cassie Elliott, Customer Service Manager at 色控传媒 鈥 Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.

A Warm Welcome

From the moment you arrive for a press check, you can expect to be greeted with the same warmth that defines 色控传媒鈥檚 customer experience.

鈥淔riendliness,鈥 Elliott said without hesitation when asked what customers can expect first. 鈥淲e鈥檒l meet them at the front door, get them settled into the customer lounge, then we will wait for the Pressmen to get their project ready to proof. At that point, they鈥檒l come down to the press, meet the press operator and work hand in hand with them on any adjustments or color concerns they may have.鈥

That personal connection is central to the process. You鈥檙e not just dropped into a production environment. You鈥檙e welcomed into the workflow and paired with professionals who understand how much your project means to you.

Reviewing on Press

Once the press is running and your job is set up, you鈥檒l work directly with a press operator to review the sheets as they come off the press. This is where you鈥檒l evaluate color accuracy, density, registration and overall quality.

This step is more than a formality. A press check gives you the opportunity to spot issues before an entire run is completed. Elliott explained that even minor details can be addressed. 鈥淚f they find something while proofing on press; a spelling error, for example, at that point we can arrange a plate change.鈥

That flexibility is invaluable, especially for high-profile or high-visibility projects. Catching a small error on press can save time, money and headaches compared to discovering it after thousands of copies are printed.

Why Attend a Press Check?

One of the biggest advantages of attending a press check is seeing your project and the printing process in person.

鈥淚t鈥檚 important to see the plant as a whole 鈥 a lot of people work in design their whole lives and don鈥檛 see the full process of creating a book from start to finish,鈥 Elliott said. 鈥淪eeing the full process tends to bring the 鈥榳ow鈥 factor.鈥

For designers, marketers and authors, this is often an eye-opening experience. It bridges the gap between digital files and the tactile reality of ink on paper, helping you visualize how color, paper and press mechanics all work together. This new level of understanding can help you make more informed decisions during future print runs.

Who Benefits Most from a Press Check?

According to Elliott, there are many different types of customers who could benefit from an in-person press check. 鈥淲e have one-off customers, mom and pop type work, who enjoy seeing the whole shebang. Our larger customers also come in for catalogs or high-end coffee table books, getting their eyes on the product before it鈥檚 completed.鈥

In other words, whether you鈥檙e publishing a one-time commemorative piece or overseeing the production of a flagship catalog, being present can give you confidence that your final product will look exactly as you envisioned.

What Makes a 色控传媒 Press Check Special

Every printer offers some form of press check, but the 色控传媒 approach is uniquely personal.

鈥淲e really value the customer getting that one-on-one interaction; that personal, feel-good experience,鈥 Elliott explained. 鈥淲e鈥檙e a family-owned company, and we give them that family atmosphere when they walk in the door. When people leave, they often say they felt so welcomed and appreciative of how friendly we are.鈥

That sense of care and pride shows in every step of the process. You鈥檙e not just reviewing a print job. You鈥檙e part of an experience that connects you with the people and the craft behind your publication.

A Customer鈥檚 Perspective

Brian Smith, Head Coach of Mizzou Wrestling and author of Tiger Style, experienced this firsthand during his press check at 色控传媒 鈥 Marceline.

鈥溕卮 was outstanding to work with. It was my first book, and they made the printing process easy and made me feel like the most important client in the world,鈥 said Smith. 鈥淭hey let me come visit the plant and watch while they explained the entire process to me. All the people I spoke with took great pride in what they were doing and what they could do for me. 色控传媒 has an amazing culture. I even got to spend time with Don 色控传媒 (色控传媒鈥檚 CEO). It was a special day, and the process was more than I expected.鈥

Tips for Making the Most of Your First Press Check

If you鈥檙e preparing for your first press check, here are a few ways to ensure the experience is productive and rewarding:

  • Come prepared: Bring any reference materials, such as color proofs or swatches, to help guide adjustments.
  • Dress the part: You鈥檒l be visiting the manufacturing floor, which is an active work area. For your own protection, plan on wearing closed-toe, closed-heeled shoes or boots. Tie back long hair, tuck in shirttails and remove any loose jewelry, including necklaces, long earrings, bracelets, rings and watches.
  • Ask questions: Press Operators and Customer Service Representatives are there to explain what鈥檚 happening. Don鈥檛 hesitate to ask questions and learn more about the printing process.
  • Focus on priorities: Pay close attention to color, image sharpness and critical design elements to ensure they meet your standards.
  • Take in the experience: Beyond the technical aspects, enjoy the chance to see your work come to life in real time!

Experience Your First 色控传媒 Press Check

Your first press check may seem intimidating, but it鈥檚 one of the most rewarding parts of the printing process. It鈥檚 your opportunity to collaborate directly with experts, safeguard the quality of your project and connect with the craftsmanship that makes your book, magazine or catalog possible.

At 色控传媒, a press check is more than just a technical review. It鈥檚 a personal experience rooted in pride and partnership. Whether you鈥檙e a first-time author or a longtime customer producing your latest catalog, the time you spend at the press can transform the way you see your project and the people behind it. If you鈥檇 like to collaborate with printing experts on your next project, get in touch with us today.

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色控传媒 Invests in Ripon with New Equipment and Community Support /blog/walsworth-invests-in-ripon-with-new-equipment-and-community-support Wed, 20 Aug 2025 12:00:48 +0000 /?p=16870 Ripon, Wisconsin (Aug. 20, 2025): 色控传媒 is reinforcing its commitment to the Ripon community with two major investments: a state-of-the-art perfect binder that will elevate the company鈥檚 production capabilities and continued support of the Ripon Boys & Girls Club, which recently celebrated a ribbon cutting for its new facility. In Spring 2026, 色控传媒 will install […]

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Ripon, Wisconsin (Aug. 20, 2025): 色控传媒 is reinforcing its commitment to the Ripon community with two major investments: a state-of-the-art perfect binder that will elevate the company鈥檚 production capabilities and continued support of the Ripon Boys & Girls Club, which recently celebrated a ribbon cutting for its new facility.

In Spring 2026, 色控传媒 will install a brand new Publica PRO 12 Perfect Binder at its Ripon facility. This major upgrade is part of the company鈥檚 modernize and optimize plan and will replace the 1999 Kolbus 32-pocket binder currently in use.

The Publica PRO 12 is faster, smarter and more efficient than its predecessor, designed with the latest technology to maximize speed, improve quality and reduce production bottlenecks. Once in place, it will serve as Ripon鈥檚 primary binder, increasing both capacity and performance. This brand-new machine is expected to last 20+ years; a long-term investment that will help 色控传媒 continue to provide great working opportunities for local employees for years to come.

鈥淥ur team is excited about the decision to invest in a new binder,鈥 said Julie Newhouse, General Manager at 色控传媒 鈥 Ripon. 鈥淭he enthusiasm has been contagious. One operator even shared, 鈥業t can鈥檛 get here soon enough!鈥欌

色控传媒鈥檚 commitment to Ripon goes beyond its own facilities. The company continues to contribute to the Ripon Boys & Girls Club, which opened the doors to its new facility in June. With this new building, the club will serve more than 700 youth annually, and daily attendance is expected to exceed 150.

鈥淲e won’t just be bringing our traditional programming, but programming specific to the needs of Ripon including licensed childcare and a trades center,鈥 said Ashley Bartol, Director of Development for the Boys & Girls Club. 色控传媒 has pledged a $100,000 donation over five years, providing support that will directly benefit local families.

鈥溕卮 is proud to support the Ripon community through the work of the Boys & Girls Club,鈥 said Don 色控传媒, President. 鈥淚t鈥檚 a great cause, and we are honored to be a small part of it.鈥

By supporting community resources and investing in state-of-the-art technology, 色控传媒 remains dedicated to building a stronger future for Ripon. These initiatives reflect the company鈥檚 mission: creating opportunities for its team, customers and communities through print.

About 色控传媒

色控传媒, the 29th鈥痩argest printer in the U.S. and Canada, is a top yearbook, magazine, catalog and book printer, and the only family-owned yearbook printer. Started in 1937 by Don 色控传媒, current leadership is under the second and third generations: Don O. 色控传媒, Chairman of the Board, and his son, Don 色控传媒, President. Tripp 色控传媒, the fourth generation, also joined the company in 2023. 色控传媒 operates from eight facilities across the Midwest 鈥 Marceline, Brookfield and Fulton, Missouri; Overland Park, Kansas; Saint Joseph, Michigan; and Ripon and Eau Claire, Wisconsin. Additionally, 色控传媒 owns the Donning Company Publishers, a specialty book publisher.

Media Contact

Kristin Mateski | Vice President of Marketing & Communications

913.871.2072

kristin.mateski@walsworth.com

walsworth.com

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Today鈥檚 Digital Press: Innovations in Speed and Resolution /blog/digital-press-innovations-2025 Mon, 18 Aug 2025 19:51:08 +0000 /?p=16859 If your printing program depends on faster cycles and professional quality, today鈥檚 digital presses deliver. For books, magazines and catalogs, recent advancements translate into practical gains you can feel in schedules, budgets and outcomes. Speed That Serves Your Schedule Modern digital workflows remove plate-making and long makereadies, so work moves from approved files to press […]

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If your printing program depends on faster cycles and professional quality, today鈥檚 digital presses deliver. For books, magazines and catalogs, recent advancements translate into practical gains you can feel in schedules, budgets and outcomes.

Speed That Serves Your Schedule

Modern digital workflows remove plate-making and long makereadies, so work moves from approved files to press in minutes instead of hours. Current digital presses process complex files with heavy ink coverage and transparency with little slowdown. Streamlined digital workflows and online proofing reduce manual setup and speed approvals. Inline or nearline finishing options, from stitching to perfect binding to three-knife trim, help maintain consistency and efficiency.

The result is a production rhythm that supports late-stage text changes, short-notice reprints and replenishment runs that prevent backorders.

Resolution and Color That Hold Up to Scrutiny

High-value print has to look the part. Today鈥檚 digital toner and inkjet presses produce images at fine resolutions with sophisticated screening that smooths skin tones, gradients and flat tints. G7庐 Master Qualification and color management help keep brand colors consistent across devices and over time. For photo-heavy books or lifestyle catalogs, that consistency is what keeps the piece on brand across waves and regions.

Real Cost Control, Not Just Lower Unit Price

Digital printing changes where the costs sit. You minimize waste because setup sheets are few and color targets arrive quickly. Most importantly, you print in the quantity that aligns with demand. That cuts inventory carrying costs and warehouse space tied up in excess product.

For many programs, the most efficient spend is a launch batch plus frequent on-demand replenishment. You keep cash free for content, photography and list work that moves the needle.

Personalization That Pays Off

Variable data printing has matured into a practical tool. Version entire sections for regional assortments, test creative at scale or personalize covers and offers to lift response. If you rely on segmentation in digital channels, the print version can now keep pace with the same discipline.

Recent Advances in Digital Printing

  • Throughput increased while maintaining high quality, enabling mixed jobs to run quickly without sacrificing detail.
  • Color stability is supported through consistent workflows and standards, helping ensure repeatable results across projects.
  • Media latitude has grown, giving designers greater freedom to specify the right paper for each piece.
  • Sustainability gains have come from less waste, smaller safety stocks and great agility, reducing the need for overruns.

How This Connects to 色控传媒鈥檚 Platform

In 2025 色控传媒 purchased Documation in Eau Claire, Wisconsin, expanding our on-demand digital printing footprint for books and magazines. The move gives customers more capacity for short runs with quick turns and competitive pricing, aligned with the trends outlined above.

色控传媒 鈥 Eau Claire鈥檚 heritage includes advanced digital printing technologies which complement existing 色控传媒 capabilities. That foundation is now part of a larger production network and service model built for complex commercial work.

On the toner side, the 色控传媒 鈥 Ripon operation runs a robust on-demand program designed for speed-sensitive projects that still demand high image fidelity. In practice, this is where many clients place urgent book reprints, targeted catalogs or versioned magazine components that need to ship right away without sacrificing quality.

While our Eau Claire operation handles efficient short runs for books and magazines, Ripon鈥檚 toner program emphasizes rapid fulfillment with strong visual results.

If you have worked with us for years you also know Ripon became part of 色控传媒 in 2019, which broadened our manufacturing base and added direct mail, fulfillment and digital communications capabilities that pair well with data-driven print. That integration created the springboard for the current on-demand programs.

When Digital Is the Smart Choice

  • High-mix short-run books 鈥 Launch a title in a lean quantity, then replenish as sales land instead of committing to a large first run. The finish and durability meet bookstore expectations and quality holds for later offset reprints when volume justifies a longer run.
  • Magazines with tight closes 鈥 Push late editorial or ad changes without missing your mail date. Use versioning to fit regional content or special interest sections. Digital covers or inserts can be sequenced to match your distribution plan.
  • Targeted catalogs 鈥 Trim page counts to what each segment needs, then personalize offers. Pair with triggered replenishment so you mail only to active buyers at the right cadence.
  • Event or product drops 鈥 Produce precise quantities for fast-turn launches. If response spikes, the second wave is days away, not weeks.

How Digital and Offset Work Together

Long print runs still typically favor offset for unit cost. Many programs build a hybrid plan; use offset for the main body of a high-circulation catalog or magazine, then use digital to version covers, wraps or insert sets. For a book program, you can launch digitally, then shift to offset for steady sellers while keeping slow-moving titles digital. The crossover point depends on page count, ink coverage, paper and schedule.

A practical plan looks at your historical demand, life-cycle stages and the cost of 鈥渢oo many鈥 versus the cost of 鈥渢oo few.鈥 Our team models those curves with you so decisions rest on data, not guesswork.

The Bottom Line: Digital Printing With 色控传媒

Digital printing is a core manufacturing strategy for high-value publishers and marketers who need to move fast, control risk and keep quality high. With the addition of 色控传媒 鈥 Eau Claire for on-demand work and the proven toner program at 色控传媒 鈥 Ripon, you have more options to shape a production plan that aligns with real demand and real deadlines.

If you want to walk through run-length economics, substrate choices or a versioning plan for your next cycle, our team is ready to help.

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USPS Announces Temporary Holiday Price Changes for 2025 Peak Season /blog/usps-announces-temporary-holiday-price-changes-for-2025-peak-season Thu, 14 Aug 2025 15:19:21 +0000 /?p=16825 The United States Postal Service has proposed temporary rate increases for select package services during the 2025 holiday season to offset extra handling costs. These changes are still subject to approval by the Postal Regulatory Commission. Effective dates: Oct. 5, 2025 鈥 Jan. 18, 2026 (pending PRC approval) Services affected: Priority Mail Express, Priority Mail, […]

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The United States Postal Service has proposed temporary rate increases for select package services during the 2025 holiday season to offset extra handling costs. These changes are still subject to approval by the Postal Regulatory Commission.

Effective dates: Oct. 5, 2025 鈥 Jan. 18, 2026 (pending PRC approval)
Services affected: Priority Mail Express, Priority Mail, USPS Ground Advantage, Parcel Select (retail & commercial)

All other USPS products remain unchanged.

2025 Holiday Price Changes

Retail:

Priority Mail and USPS Ground Advantage: Zone 1-4

  • $0.40 increase for Zones 1-4, 0-3 lbs.
  • $0.60 increase for Zones 1-4, 4-10 lbs.
  • $0.95 increase for Zones 1-4, 11-25 lbs.
  • $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

  • $0.90 increase for Zones 5-9, 0-3 lbs.
  • $1.45 increase for Zones 5-9, 4-10 lbs.
  • $3.25 increase for Zones 5-9, 11-25 lbs.
  • $7.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Flat Rate

  • $1.45 for Large Flat Rate Boxes
  • $0.90 for all other Flat Rate Products

USPS Ground Advantage Zone 5-9

  • $0.50 increase for Zones 5-9, 0-3 lbs.
  • $1.00 increase for Zones 5-9, 4-10 lbs.
  • $2.00 increase for Zones 5-9, 11-25 lbs.
  • $5.75 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express

  • $1.10 increase for Zones 1-4, 0-3 lbs.
  • $2.00 increase for Zones 5-9, 0-3 lbs.
  • $2.00 increase for Zones 1-4, 4-10 lbs.
  • $4.85 increase for Zones 5-9, 4-10 lbs.
  • $3.90 increase for Zones 1-4, 11-25 lbs.
  • $9.00 increase for Zones 5-9, 11-25 lbs.
  • $9.75 increase for Zones 1-4, 26-70 lbs.
  • $16.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express Flat Rate

  • $2.00 increase for Flat Rate Envelopes

Commercial:

Priority Mail and USPS Ground Advantage: Zone 1-4, and Parcel Select (all entries)

  • $0.30 increase for Zones 1-4, 0-3 lbs.
  • $0.45 increase for Zones 1-4, 4-10 lbs.
  • $0.75 increase for Zones 1-4, 11-25 lbs.
  • $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

  • $0.70 increase for Zones 5-9, 0-3 lbs.
  • $1.25 increase for Zones 5-9, 4-10 lbs.
  • $2.75 increase for Zones 5-9, 11-25 lbs.
  • $6.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail Flat Rate

  • $1.25 for Large Flat Rate Boxes
  • $0.70 for all other Flat Rate Products

USPS Ground Advantage Zone 5-9

  • $0.35 increase for Zones 5-9, 0-3 lbs.
  • $0.75 increase for Zones 5-9, 4-10 lbs.
  • $1.25 increase for Zones 5-9, 11-25 lbs.
  • $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

  • $1.00 increase for Zones 1-4, 0-3 lbs.
  • $1.75 increase for Zones 5-9, 0-3 lbs.
  • $1.50 increase for Zones 1-4, 4-10 lbs.
  • $3.95 increase for Zones 5-9, 4-10 lbs.
  • $3.50 increase for Zones 1-4, 11-25 lbs.
  • $7.50 increase for Zones 5-9, 11-25 lbs.
  • $8.95 increase for Zones 1-4, 26-70 lbs.
  • $13.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express Flat Rate

  • $1.75 for Flat Rate Envelopes

Additional Notes

These pricing updates are part of USPS鈥檚 10-year plan to ensure financial sustainability. USPS maintains some of the lowest mailing rates among industrialized nations.

For more information and complete rate tables, visit or the .

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Eco-Conscious Choices for Religious and Faith-Based Publishers /blog/eco-conscious-choices-for-religious-publishers Fri, 08 Aug 2025 15:56:40 +0000 /?p=16777 As a faith-based organization, you understand the importance of printed materials for worship and education, from workbooks and curricula to hymnals, catechisms, prayer books and sacred texts. Ensuring these print projects are produced in an eco-friendly way is not only an environmental imperative, but also an expression of stewardship, working to protect the earth and […]

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As a faith-based organization, you understand the importance of printed materials for worship and education, from workbooks and curricula to hymnals, catechisms, prayer books and sacred texts. Ensuring these print projects are produced in an eco-friendly way is not only an environmental imperative, but also an expression of stewardship, working to protect the earth and your community.

This blog explores eco-conscious printing choices that faith-based publishers can make to combat carbon emissions and other negative environmental impacts, all while upholding quality and mission. We鈥檒l look at sustainable paper and ink options, efficient printing practices and the benefits these choices bring to both the planet and the people you serve.

Sustainable Paper Options: Recycled Paper

One of the most impactful choices a publisher can make is in the paper itself. Traditionally, printing has been associated with deforestation, but today recycled and responsibly sourced papers offer a greener path. Using recycled paper, made from post-consumer waste, helps reduce demand for virgin wood pulp and saves resources. By diverting used paper from landfills, recycled stocks give a second chance to fibers, cutting down on waste and lowering the overall carbon footprint of print projects.

Many printers offer recycled paper options. For example, 色控传媒 incorporates recycled material whenever possible, even using recycled boards for hardcover book covers and packaging with at least 35% post-consumer fiber. This kind of commitment ensures that a large portion of the paper in your hymnals or workbooks is not coming straight from fresh-cut trees.

FSC庐 and SFI庐-Certified Paper

Equally important is choosing paper from responsibly managed forests. Look for certifications like the Forest Stewardship Council庐 (FSC庐) or the Sustainable Forestry Initiative庐 (SFI庐) on your paper options. These certifications guarantee that the paper鈥檚 wood fiber comes from forests managed with rigorous standards for environmental and social responsibility. By selecting FSC庐-certified paper, faith-based publishers contribute to sustainable forestry practices that protect ecosystems and wildlife for future generations.

In practical terms, an FSC庐 or SFI庐 logo means the trees harvested for your books are replaced or allowed to regrow, biodiversity is respected and harmful practices, like clear-cutting old-growth forests or using certain chemicals, are avoided. Many congregations specifically want paper that reflects care for creation, so using certified stocks is a tangible way to communicate ecological responsibility to your community.

Vegetable-Based Inks and Green Print Materials

The choice of ink and other materials in printing can significantly affect the environmental impact of your publications. Traditional inks are petroleum-based, relying on nonrenewable resources and emitting volatile organic compounds (VOCs) as they dry. These VOCs contribute to air pollution and smog. An eco-conscious alternative is vegetable-based inks such as those made from soy, corn or other plant oils. These inks offer a more sustainable and safer solution.

Many printers, including 色控传媒, have adopted vibrant vegetable-based inks that are both high quality and environmentally friendly. These inks are derived from renewable resources and are biodegradable, meaning they can naturally decompose after use. They also emit far fewer VOCs, resulting in lower overall emissions and a healthier work environment.

Beyond inks, look for other eco-friendly materials and processes. Modern presses can use aluminum printing plates that are recycled after each print run, instead of single-use plastic or film. 色控传媒, for example, recycles nearly 1 million pounds of aluminum printing plates every year, along with tens of millions of pounds of paper and fiber products that can be reused in future printing projects.

Efficient Printing Practices and Waste Reduction

Eco-conscious printing is not just about what goes into the book; it鈥檚 also about how the book is produced. Efficient production practices can greatly reduce waste, energy use and carbon emissions. One key approach is working with printers who prioritize waste reduction and recycling at every step. For example, at 色控传媒鈥檚 facilities, every scrap of paper trimmed from a religious workbook and every bit of excess binding material is carefully collected and recycled, rather than thrown away.

Such diligent recycling efforts mean that millions of pounds of materials get a second life instead of entering landfills. In fact, 色控传媒 alone recycles about 30 million pounds of paper and fiber each year, a testament to how industry practices can minimize environmental footprints. As a publisher, you can ask your printer about recycling programs and policies. Do they recycle leftover paper, metal plates and ink waste? The best partners will have concrete answers.

Benefits for the Earth and Your Faith Community

Embracing eco-conscious printing choices yields a dual reward: environmental benefits and positive impacts for your faith community and customers. The environmental upsides are clear. By using FSC庐-certified or recycled paper, you help preserve forests and biodiversity. Every FSC庐 purchase supports forestry that keeps ecosystems intact and even helps prevent carbon-releasing events like wildfires through responsible management.

By using vegetable-based inks and reducing chemical use, you cut down on air pollution and make recycling easier on the back end. Waste reduction and efficient presses translate directly into fewer greenhouse gas emissions 鈥 less energy consumed, less waste decomposing or incinerated. All these measures contribute to combating climate change and protecting the Earth for future generations.

Support Your Message With Sustainable Print

Across faith traditions, there is a calling to act as good stewards of our resources and care for the world around us. For religious publishers, every choice in the printing process is an opportunity to live out that calling.

By selecting environmentally responsible paper, using plant-based inks, minimizing waste and partnering with printers committed to sustainability, faith-based organizations can reduce the carbon emissions and ecological impacts of their print projects. These eco-conscious choices ensure that producing the materials that nurture faith does not come at the expense of the Earth. Instead, it becomes a dual service 鈥 nourishing minds and spirits while also safeguarding our home.

If you鈥檇 like to learn more about how 色控传媒 supports faith-based publishers with sustainable print solutions, get in touch with us today.

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Paper Options for Hymnals, Devotionals & Other Religious Materials /blog/religious-printing-paper-options Fri, 01 Aug 2025 15:11:55 +0000 /?p=16663 Choosing paper for sacred publications is an act of stewardship. Congregants lift hymnals every week, students crease workbooks during class and devotional readers linger over daily reflections. The sheet you specify influences how clearly type prints, how long pages last and how the book feels in a worshipper鈥檚 hands. Because 色控传媒 prints millions of religious […]

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Choosing paper for sacred publications is an act of stewardship. Congregants lift hymnals every week, students crease workbooks during class and devotional readers linger over daily reflections. The sheet you specify influences how clearly type prints, how long pages last and how the book feels in a worshipper鈥檚 hands. Because 色控传媒 prints millions of religious volumes every year, our program already covers the weights and finishes most churches, synagogues and ministries request, taking supply worries off your plate.

Understanding Weight, Opacity and Finish

Basis weight, measured in pounds and noted here with the # symbol, records the weight of 500 sheets of paper, known as a ream. A ream of 40# paper means that a ream of 500 pieces weighs 40 pounds. Similarly, a ream of 100# paper weighs 100 pounds, making it thicker. Worship materials typically use text papers from鈥40# to鈥100#. Lighter sheets keep books portable, while 100# paper gives books a substantial, durable feel. 

Opacity determines how difficult it is to see through a sheet of paper 鈥 the more opaque a paper is, the less light comes through. Opacity rises with weight and with mineral fillers that scatter light so notes do not ghost through. 

Finish guides ink behavior. Coated sheets in gloss, matte and silk hold ink on the surface for crisp photos. Uncoated sheets absorb a touch of ink, producing a warm page that invites annotation and eliminates glare.

Lightweight, High鈥慜pacity Papers for Bibles and Prayer Books

Reference Bibles, psalters and prayer books benefit from stock thin enough to fit more than a thousand pages into a comfortable spine, yet opaque enough that verses do not shadow on the reverse side. 色控传媒 stocks several lightweight papers between鈥30# and鈥45# in house. Long fibers and specialty fillers give these sheets surprising strength so they stand up to thumb鈥慶ut indexing and frequent page turning. Because they are uncoated, they welcome margin notes without smearing, and lie flat once Smyth鈥憇ewn binding is used.

Uncoated Text Stocks for Hymnals and Pew Books

Hymnals, missals and liturgy guides live in pew racks for years. A white opaque鈥60# or鈥70# uncoated text sits at the intersection of durability, readability and budget. The porous surface eliminates glare under every sanctuary light and accepts pencil marks when the music director changes lyrics or cuts verses. Extra opacity keeps staff lines sharp, even when full鈥慶olor service notes print on the back side. Uncoated fibers also fold cleanly at the spine, an advantage when the block is sewn and cased in.

Coated Text for Photo鈥慠ich Devotionals and Study Guides

Devotionals, catechism workbooks and curriculum often weave scripture with photography or illustration. An鈥80# gloss text amplifies sunrise landscapes and vibrant festival colors. An鈥80# matte text diffuses reflections, so readers are not distracted by glare. Silk coating splits the difference, offering a velvety touch that still preserves image detail. All three coatings are part of 色控传媒鈥檚 program, so color fidelity arrives without special鈥憃rder delays.

Cover Stocks and Protective Finishes

Separate covers add heft and protection. 色控传媒 keeps gloss and matte options in鈥80# and鈥100# cover weights that pair naturally with the text grades above. Gloss cover plus lamination suits a devotional journal that travels in backpacks, while matte cover complements the subdued palette of many hymnals. Aqueous or UV coating helps guard against stains and damage from frequent handling. 

Sustainability and Stewardship

Many congregations want paper that reflects care for creation. 色控传媒 maintains chain鈥憃f鈥慶ustody certification with both the Forest Stewardship Council and the Sustainable Forest Initiative, so an FSC鈥慶ertified text or cover stock can be supplied without derailing schedules. Recycled paper is also available on request, subject to page count and trim size. Choosing sustainably-certified stock communicates ecological responsibility to parishioners and donors while still delivering the results you expect.

Binding Methods That Protect Sacred Content

Paper choice is only half the equation. For books that must endure decades, choose Smyth鈥憇ewn signatures: thread passes through folded sections, creating a flexible block that opens flat on music stands and survives thousands of page turns. Case binding surrounds pages with boards that shield the pages within and provide spine real estate for foil stamping. Perfect binding remains economical for seasonal devotionals printed in high volume, especially when paired with PUR adhesive that resists pull strength.

Popular Paper and Binding Pairings

  • Pew hymnal 鈥 60# uncoated text with鈥80# litho鈥憌rapped case, Smyth sewn
  • Pocket Bible 鈥 40# high鈥憃pacity text sewn and case bound
  • Devotional 鈥 80# matte text with鈥100# matte cover, PUR perfect bound
  • Religious educational workbook 鈥 70# gloss text self鈥慶over saddle stitched

All these options and more are part of 色控传媒鈥檚 standard offerings, so reprint schedules stay predictable and color consistency remains tight.

Reach More Hearts With the Experts at 色控传媒

Thoughtful paper and binding choices let sacred words shine while surviving years of use. Whether your project calls for feather鈥憀ight paper, durable hymnals or glossy devotional journals, 色控传媒 offers every required weight, finish and binding method under one roof. Our expertise frees your team to focus on message and ministry, confident the finished book will last.

Interested in learning more about how 色控传媒鈥檚 print services can help your ministry? Get in touch with us today to connect with a knowledgeable Sales Representative, and see the 色控传媒 difference for yourself.

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What We Learned at CreativePro: Top Takeaways from the Industry鈥檚 Leading Design Conference /blog/creativepro-insights-for-designers Thu, 31 Jul 2025 14:45:25 +0000 /?p=10833 Every year, CreativePro Week brings together the brightest minds in publishing and design. For those who can鈥檛 make the trip, webinars like 鈥淲hat We Learned at CreativePro鈥 offer a front-row seat to the most valuable insights. Hosted by Adobe expert James Wamser and creative design supervisor Zach Field, this recap session was packed with practical […]

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Every year, CreativePro Week brings together the brightest minds in publishing and design. For those who can鈥檛 make the trip, webinars like What We Learned at CreativePro offer a front-row seat to the most valuable insights. Hosted by Adobe expert James Wamser and creative design supervisor Zach Field, this recap session was packed with practical tips, emerging trends and a clear vision for the future of creative work.

Efficiency and Automation Take Center Stage

One of the biggest themes of this year鈥檚 CreativePro was the push to work smarter, not harder. Wamser, a longtime Adobe Certified Instructor, spotlighted the evolving automation tools in programs like InDesign. Features such as GREP styles, conditional text and improved data merge are helping designers create faster, cleaner and more adaptable layouts.

For professionals in high-volume or template-heavy environments like catalogs, magazines or yearbooks, these tools offer real advantages by increasing accuracy and saving time.

Smarter Design for a Changing World

Field shared how today鈥檚 creative tools are not just more powerful but also more purposeful. From interactive PDFs to variable fonts and responsive layouts, CreativePro sessions revealed how design is becoming more inclusive, adaptable and ready for what鈥檚 next.

Design today is about more than just visuals. Accessibility and clarity matter just as much as color and typography. Whether working in digital or print, the goal is to make your designs beautiful and functional for every audience.

Collaboration and Cloud Tools Are Essential

As more teams work in remote or hybrid settings, collaboration tools are more important than ever. The hosts highlighted how Creative Cloud Libraries, Share for Review and version tracking are becoming must-haves for modern design teams.

These features help teams stay in sync across locations and time zones while maintaining speed and consistency. They offer a smart solution to the real-world challenges of team-based creative work.

AI Is an Opportunity for Designers

Artificial intelligence was a major talking point at the conference, especially Adobe鈥檚 Firefly and Sensei tools. While AI can help with tasks like image generation or layout suggestions, both presenters agreed that creativity is still a human skill.

Instead of replacing designers, AI can free them to focus on ideas and strategy. Learning how to use AI tools effectively is quickly becoming a valuable skill in every creative toolkit.

Accessibility Is a Core Priority

Sessions at CreativePro emphasized that accessibility is no longer optional. From PDF reading order to alt text, designing for everyone is now part of professional best practices. The hosts encouraged designers to think beyond compliance and focus on creating content that serves all users.

Accessible design broadens your audience, supports inclusion and adds long-term value to your work.

Stay Curious and Keep Learning

To close, Wamser and Field reminded attendees that the best designers never stop learning. Software evolves, client needs shift and design standards rise. Staying curious and willing to explore new tools or techniques is essential for success.

Whether you鈥檙e just starting out or a seasoned pro, this session made one thing clear: there鈥檚 always something new to learn at CreativePro.

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How Quality Print Enhances the Religious Educational Experience /blog/how-print-enhances-religious-education Fri, 25 Jul 2025 20:56:43 +0000 /?p=10820 Printed words have shaped faith formation for centuries. From parchment scrolls to today鈥檚 full鈥慶olor workbooks, ink on paper invites learners to slow down, reflect and build lasting memories. Although digital tools have their place, durable, quality print materials remain at the heart of successful religious education for children, teens and adults alike. Here鈥檚 why. 1. […]

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Printed words have shaped faith formation for centuries. From parchment scrolls to today鈥檚 full鈥慶olor workbooks, ink on paper invites learners to slow down, reflect and build lasting memories. Although digital tools have their place, durable, quality print materials remain at the heart of successful religious education for children, teens and adults alike. Here鈥檚 why.

1. Tactile reading deepens comprehension and recall

Turning pages and annotating margins engage multiple senses, reinforcing retention far better than swiping a screen. In Sunday school or vacation Bible school, youngsters can highlight verses, add stickers and proudly take finished pages home to share with family. Adult study groups also benefit: participants jot insights in margins, insert bookmarks and return to important passages over months of discussion.

2. Print eliminates digital distractions

Phones and tablets tempt users with notifications that fracture attention. A printed catechism or Qur鈥檃n study guide lets educators create a tech鈥慺ree zone where focus stays on sacred text. When students of any age immerse themselves without pop鈥憉ps or apps competing for their attention, teachers can move at a deliberate pace, encouraging contemplation and prayer rather than multitasking.

3. Durability respects the sacred content

Religious resources often pass through many hands. A choir hymnal might live in a pew for years while a workbook travels from classroom to kitchen table and back again. Strong substrates, protective coatings and resilient bindings keep pages intact so they continue serving congregations long after the first lesson.

色控传媒鈥檚 guide to durable print recommends 60# to 80# text stocks on books that need to stand up to repeated use. UV or film lamination and PUR adhesive or Smyth鈥憇ewn signatures can help resist tearing. Coated covers wipe clean and lamination helps prevent scuffs, preserving legibility in classroom and ministry settings. Selecting the right paper and binding up front reduces replacement costs and honors the message inside.

4. Consistent color and clear type support accessibility

Quality paper and precise calibration make text easy to read under varied lighting. Large鈥憈ype editions and parallel translations are straightforward to produce in offset or digital formats, ensuring everyone can participate, including elders and visually impaired congregants. Accurate spot color also safeguards liturgical meaning; think specific vestment shades or festival hues that carry theological significance.

5. Print fosters community beyond the classroom

Physical books and certificates become keepsakes that celebrate milestones, like a learner鈥檚 first Torah portion, a confirmation or adult conversion. Congregants sign each other鈥檚 workbooks, write prayers in the back of journals and proudly display certificates at home, extending the learning circle into everyday life. Unlike files tucked away in cloud folders, these artifacts spark inter鈥慻enerational stories and strengthen identity.

6. Case study: Seton Home Study School

Seton Home Study School experienced unprecedented enrollment growth during the pandemic, doubling volume almost overnight. When its long鈥憈ime printer shut down, Seton faced critical shortages of textbooks required by thousands of families. 色控传媒 stepped in, secured a dedicated paper backstock despite global supply constraints and delivered high鈥憅uality books on schedule. 

The partnership allowed Seton to continue its mission without interruption and even expand its reach. The lesson is clear: a reliable print partner safeguards continuity for faith鈥慴ased educators when demand spikes.

7. Applications across faith traditions

Here are a few examples of how print materials can be used to further religious education across a variety of faith traditions:

  • Sunday school and VBS: Heavy鈥慸uty, full鈥慶olor workbooks withstand craft glue, cookie crumbs and repeated handling. Perforated activity pages enable continued learning at home.
  • Youth confirmation or bar/bat mitzvah prep: Study guides with margin space for mentor feedback support personal growth and accountability.
  • Adult formation and RCIA classes: Perfect鈥慴ound texts with lay鈥慺lat coatings let participants keep notes open during discussion without straining spines.
  • Interfaith seminars: Anthology readers printed with section tabs and Wire鈥慜 binding enable quick reference during panel dialogue.

In every scenario, print鈥檚 permanence signals that the material (and the learner) matter.

Why 色控传媒?

色控传媒 is North America鈥檚 third鈥憀argest magazine printer and 5th-largest book printer, and serves special鈥慽nterest publishers including religious titles. Our company鈥檚 integrated web, sheetfed and digital presses deliver everything from 16鈥憄age children鈥檚 readers to 1,000鈥憄age commentary sets. In鈥慼ouse binding, mailing and fulfillment streamline distribution, while G7庐 color management protects brand integrity across reprints.

Faith organizations also appreciate 色控传媒鈥檚 consultative approach. Paper engineers propose stocks that balance durability and budget, and the pre鈥憄ress team verifies type size and contrast for optimal readability. Whether you need a short鈥憆un workbook series or a national hymnal rollout, 色控传媒鈥檚 craftspeople treat each piece with the respect it deserves.

Power Your Next Project With 色控传媒

Printed resources remain the backbone of effective religious education because they invite contemplation, resist distraction and endure years of faithful use. By pairing thoughtful pedagogy with expertly produced books, workbooks and magazines, faith communities give learners of every age the best chance to encounter timeless truths in a tangible, memorable way.聽

Planning a new curriculum or reprinting a beloved classic? Explore 色控传媒鈥檚 book printing capabilities for hardcovers, paperbacks and workbooks. For periodicals such as diocesan magazines or temple newsletters, take a look at our magazine printing offerings. Ready to talk details? Get in touch with us today to start the conversation with a print specialist.

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

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Industry Insights: Frequently Asked Questions About Printing & Finishing /blog/industry-insights-printing-faq Fri, 18 Jul 2025 20:52:51 +0000 /?p=10806 In the world of publishing and commercial printing, customers often have questions about how to choose the right materials and finishes for their books, magazines and catalogs. At 色控传媒, we hear many of these questions regularly.  Below, we鈥檝e compiled some of the frequently asked questions (and clear answers) about paper stock, binding methods, finishing techniques, […]

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In the world of publishing and commercial printing, customers often have questions about how to choose the right materials and finishes for their books, magazines and catalogs. At 色控传媒, we hear many of these questions regularly. 

Below, we鈥檝e compiled some of the frequently asked questions (and clear answers) about paper stock, binding methods, finishing techniques, durability, mailing, environmental considerations and cost/value trade-offs. Use this as a guide to make informed decisions for your next print project.

Paper Stock Selection

Choosing the proper paper stock is a crucial first step. The paper affects not only the look and feel of your publication, but also durability, mailing weight and cost. Here are some common questions:

Should I use coated or uncoated paper for my project?

If you want vibrant, sharp imagery and a polished feel, go with a coated stock. Coated paper has a smooth surface created by a coating that fills in the paper鈥檚 fibers; ink sits on top of this coating rather than soaking in, which yields more intense colors and crisper detail in photos and graphics. Coated sheets also tend to be more resistant to dirt and moisture. This makes coated paper popular for magazines, catalogs and any piece where you want a slick, professional look.

Uncoated paper, by contrast, has no surface coating 鈥 it鈥檚 more porous and has a natural, textured feel. Ink penetrates uncoated sheets more, so colors appear a bit softer or muted compared to coated stock. Many designers choose uncoated for a warmer, more elegant look, and because it鈥檚 easier to write on. 

In short, use coated paper for high-impact, full-color pieces; consider uncoated paper for a tactile, upscale feel or when a reader-friendly matte look is preferred.

Gloss vs. matte paper: Which finish should I choose?

Coated paper comes in gloss and matte finishes. A gloss-coated paper has a high sheen that makes colors 鈥減op鈥 鈥 images printed on gloss look bright and crisp. However, gloss is very reflective and can produce glare under light. A matte-coated paper yields a subtle, diffuse look with minimal shine 鈥 colors are a bit more muted but glare-free and sophisticated. Matte coatings are ideal for easy readability or a premium feel. Semi-gloss stocks offer a middle ground. Choose gloss for vivid photos; choose matte to avoid reflections.

What do paper weights (like 80# text or 100# cover) mean, and how do I choose the right weight?

Paper 鈥渨eight鈥 refers to the weight of 500 uncut sheets in its basic size. Text and cover stocks use different scales: 60# text is similar to copy paper, whereas 60# cover is much thicker (around 110# text). Be sure to note text vs. cover. Heavier stocks feel substantial and reduce show-through, but increase costs. Always ask your printer for samples to feel the difference.

Binding Methods

Binding affects durability, appearance and cost. Different styles suit different projects:

What鈥檚 the difference between perfect binding and saddle stitching?

Saddle stitching staples a folded booklet and is cost-effective for up to ~100 pages, depending on the project. It lays flat, but is generally considered to be not as aesthetically pleasing as perfect binding.

Perfect binding glues a stacked book to a wrap-around cover, creating a square spine (which can be printed on). It accommodates higher page counts and feels more like a book. 

When should I choose hardcover (case binding) instead of softcover?

Hardcover (case binding) encases sewn or glued signatures in rigid boards, making books extremely durable and long-lasting. Ideal for yearbooks, textbooks and coffee-table books.

Softcover (perfect-bound paperback) is more cost-efficient and portable, but less durable. Choose hardcover for longevity and prestige; choose softcover for everyday or budget-sensitive projects.

Finishing Techniques

Should I get my cover laminated or UV coated? What鈥檚 the difference?

UV coating is a liquid film cured by UV light. It鈥檚 fast and cost-effective, offering moderate protection and a high-gloss or matte finish.

Lamination seals a clear film onto the sheet, providing maximum protection against moisture and abrasion, but at a higher cost and longer turnaround.

Choose UV for cost-effective shine; choose lamination for heavy-duty, long-term protection.

What is embossing (or debossing) in print, and how is it used?

Embossing raises a design above the paper; debossing presses it below. Both add a tactile, elegant effect. Combine with foil for foil embossing.

What is foil stamping, and when should I consider it?

Foil stamping transfers metallic or pigmented foil via heat and pressure, producing a brilliant, reflective finish. Ideal for logos, titles and premium accents. Consider it for high-end book covers and luxury magazines or catalogs.

What is spot UV (spot gloss), and why use it?

Spot UV applies a clear glossy coating only to specific areas, creating contrast and a subtle raised texture. It鈥檚 a great way to add extra pop or shine on a variety of projects.

Durability & Mailing Considerations

How can I make sure my books or catalogs are durable enough for heavy use?

  • Use heavier paper (60鈥80# text, 80鈥100# cover), coated stocks and protective coatings or lamination.
  • Choose strong binding: PUR-glued perfect binding or Smyth-sewn signatures for books that open flat.
  • Consider mechanical bindings (Wire-O, plastic coil) for manuals that must lay flat.

What should I consider if I plan to mail my magazines or catalogs?

  • Weight & postage: Postage, in some cases, is driven by weight, and a certain 鈥減ound鈥 weight of paper may be required. Using the wrong paper or making your mail piece too heavy may eliminate certain discounts.
  • Protective packaging: Polybagging adds cost but helps protect pieces during transit.
  • Design for mailing: Make sure you are designing your mail piece for the correct size and class of mail to reach optimal discounts, in addition to leaving space for address, barcodes and indicia.

Environmental & Sustainability Considerations

Are there environmentally friendly options for paper and finishes?

  • FSC-certified paper: Many print buyers choose paper certified by the Sustainable Forest Initiative庐 (SFI庐) and the Forest Stewardship Council庐 (FSC庐). Many also seek out print providers with established chain of custody procedures to ensure that they purchase, track, produce and deliver products with raw materials harvested and produced from responsible and renewable sources.
  • Recycled paper: Many printers offer recycled paper as a sustainable option for companies looking to reduce their environmental impact.
  • Vegetable-based inks reduce environmental impact when compared to traditional petroleum-based inks.

Cost and Value Considerations

How do paper, binding and finishing choices impact cost, and where should I invest for the best value?

  • Binding & format: Saddle stitch is most budget-friendly; perfect bind adds polish; hardcover is premium.
  • Paper upgrades: A modest weight increase can greatly boost perceived quality.
  • Special finishes: Choose one 鈥渨ow鈥 factor (foil, emboss, spot UV) and apply it selectively to control cost.
  • Core quality: Never skimp on binding strength or legibility 鈥 those are fundamental.
  • Cover options: Choosing a self cover, which means the same paper is used for the body and cover of a project, is a good way to save on costs. Using a separate, heavier cover stock can enhance durability but generally results in higher costs.

Work closely with your printer to balance budget and impact, ensuring you invest where your audience will notice.

Have more questions? 

This FAQ covers some of the most common material and finishing questions we hear at 色控传媒. If you have other questions 鈥 whether about inks, printing techniques or anything else print-related 鈥 don鈥檛 hesitate to reach out. With decades of experience in book, magazine and catalog production, 色控传媒鈥檚 team is always ready to help guide you to the best choices for your project鈥檚 needs and budget. Happy printing!

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

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The State of Catalog Marketing: What鈥檚 Working in 2025 /blog/state-of-catalog-marketing-2025 Fri, 11 Jul 2025 19:02:42 +0000 /?p=10785 In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience […]

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In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience and ultimately drive them to online purchases. Far from being relics, print catalogs are proving to be a powerful marketing tool, especially in B2B industries where buyers appreciate the detailed, lasting nature of a catalog. This article explores the current state of catalog marketing, why print catalogs often outperform digital, and tips for maximizing catalog success in 2025.

Print Catalogs Are Thriving (Yes, Even Now)

Despite the allure of online marketing, consumers and business buyers alike show a strong affinity for print catalogs. Recent research found , and 65% actually look forward to receiving catalogs from brands. After years of digital overload, many customers welcome the focused, hands-on engagement that a printed piece provides. In fact, 72% of Americans enjoy browsing catalogs, and a stunning 鈥 they share the catalog, visit a store or website or make a purchase. 

The B2B Buyer鈥檚 Perspective: Why Print Excels

B2B marketers have found print catalogs to be particularly valuable for engaging professional buyers. Unlike casual consumers scrolling through Instagram, B2B purchasers often need to review detailed specifications, compare options and consult colleagues 鈥 tasks well-suited to a printed catalog. Many B2B customers keep catalogs on their desks, work trucks or shop floors for handy reference. For instance, a mechanic or procurement officer can flip through pages, circle items, and make notes while on a call (even if internet is spotty in the garage or factory). 

Printed catalogs encourage focus: there are no pop-up notifications or multiple browser tabs to steal attention. Readers spend more time per page and often revisit the catalog multiple times. This sustained attention can lead to higher conversion when the buyer is ready to order. For B2B marketing, print catalogs hit a sweet spot: they deliver rich information in a user-friendly format and stay accessible in the workplaces where buying decisions happen.

Print and Digital: Better Together in 2025

While printed catalogs offer unique advantages, they work best when complementing your digital channels rather than ignoring them. Successful catalog marketing in 2025 is all about an integrated approach. Think of the print catalog as a springboard that launches customers into your digital ecosystem. In fact, catalogs are proven drivers of online engagement: over . These aren鈥檛 just visits 鈥 they often convert. A Harvard Business Review study showed that of receiving the catalog. Even more striking, almost half of those purchases (49%) happened online, illustrating how print can stimulate digital sales.

The key is to make the print-to-digital transition seamless. Many companies now embed QR codes, custom URLs or AR features in their catalogs, so readers can quickly jump to a web page or interactive content for more information. For example, a B2B catalog might feature a QR code next to a product that links to a 3D demo video or the latest pricing on your website. This not only enriches the customer鈥檚 experience but also provides you with tracking data. 鈥 direct mail (including catalogs) yields a median ROI of about 29%, outperforming paid digital ads (~23%). 

The Role of Digital Catalogs

Of course, digital catalogs have their place in 2025. They offer instant accessibility and low distribution cost 鈥 with a single upload, your catalog can reach a global audience. Digital catalogs are easily searchable and can include rich media like videos or animated product views. They also allow for quick updates (no need to wait for the next print run if prices change). Many B2B companies use digital catalogs as a convenient complement to print, especially to serve international or tech-savvy customers.

However, it鈥檚 important to recognize that digital-only catalogs face challenges. Emailing a PDF or linking to a web catalog is easy 鈥 but it lands in the same inbox as countless other messages, where it may be quickly overlooked or deleted. There is evidence that customers simply don鈥檛 engage as deeply with on-screen catalogs: the experience is more fleeting, and distractions are unavoidable. By contrast, a physical catalog on a buyer鈥檚 desk can鈥檛 be swiped away; it invites a thorough look. 

What鈥檚 Working: Tips for Catalog Marketing Success in 2025

To get the most out of catalog marketing today, consider these best practices used by leading brands:

  • Target and Personalize: Start with a clean, segmented mailing list so your catalogs reach the right prospects. Tailor content to each audience segment 鈥 for example, feature industry-specific products or personalized cover letters. Personalization pays off, as over non-personalized mail. A B2B catalog that speaks the buyer鈥檚 language will earn a prized spot on their desk.
  • High-Quality Design & Print: Treat your catalog as a flagship representation of your brand. Invest in professional design, rich imagery and quality printing/binding. A visually engaging, well-organized catalog not only grabs attention but also conveys credibility. The very feel of the paper and clarity of photos can influence perceptions 鈥 a sturdy, beautiful catalog signals that your products and service are high-quality as well.
  • Integrate with Digital: Make it easy for catalog readers to act on their interest. Include QR codes for quick product lookups or ordering, short URLs or promo codes to track responses, and mention your online resources (like 鈥淪ee our full specs on the website鈥). Ensure your website landing pages are ready to welcome catalog visitors with a consistent message. This integration bridges the gap between offline and online, leveraging the strengths of each channel.
  • Provide Clear Calls to Action: Every catalog should drive towards an action 鈥 whether it鈥檚 鈥渃all your account rep,鈥 鈥渧isit our online portal to order,鈥 or 鈥渟can to request a quote.鈥 Be explicit about next steps and make the purchasing process as frictionless as possible. Many successful B2B catalogs include an order form or an easy-reference index, acknowledging that some customers might prefer to order by phone or purchase order.
  • Track and Measure: Use unique codes or landing page URLs to measure the catalog鈥檚 impact. Track metrics such as website traffic spikes following catalog drops, conversion rates from catalog recipients and average order values. This data can justify the ROI 鈥 which for catalogs can be impressive. (For instance, adding print catalogs boosted one retailer鈥檚 sales by 28% and delivered a 600% ROI, .) Knowing what鈥檚 working will help you refine your strategy for the next edition.
  • Combine Frequency with Relevance: Plan a catalog schedule that keeps your brand in front of customers at key times (e.g. seasonal product launches or budgeting cycles for B2B). Consistency is important 鈥 noted that 17% of people who received a catalog in the past month made a purchase, versus 11% if it had been longer. However, don鈥檛 just mail for the sake of frequency; ensure each issue provides fresh value (new products, helpful content, promotions) so recipients continue to engage.

By following these practices, businesses can maximize the impact of their catalogs. The goal is to make your catalog indispensable to customers 鈥 a resource they consult, dog-ear and rely on throughout their buying journey.

Print Catalogs as a Competitive Advantage

As we navigate 2025, one thing is clear: print catalogs have secured their role in modern marketing. They offer an immersive, trusted and enduring way to connect with customers, standing out precisely because they are different from the constant flow of digital information. From boosting product discovery and brand recall to driving online traffic, catalogs have proven their worth. 

Even digitally native companies are learning that a catalog strategy can yield significant lifts in sales 鈥 sometimes on the order of when combined with email marketing, and larger order sizes to boot. For B2B marketers, catalogs remain a cornerstone for showcasing complex product lines and nurturing client relationships in a personal, tangible manner.

Explore Your Catalog Options With 色控传媒

色控传媒 is here to help make it happen. With over 88 years of experience in printing high-impact catalogs and magazines, 色控传媒 has the expertise and technology to bring your catalog vision to life. We specialize in blending visual appeal with functional clarity 鈥 whether you need a small lookbook or a 600-page industrial catalog. Our team can guide you on everything from paper selection to mailing strategies, ensuring your print piece delivers maximum ROI.聽In 2025鈥檚 omnichannel world, print catalogs are a proven success story, and 色控传媒 is proud to be an expert partner in your catalog marketing journey. Get in touch with us today, and let鈥檚 turn the page together toward greater engagement and sales success.

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

The post The State of Catalog Marketing: What鈥檚 Working in 2025 appeared first on 色控传媒.

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