Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That鈥檚 about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication鈥檚 app is an impossible task, a number of tricks and tips can help you write…
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7 Essential SEO Tips and Techniques
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such as keyword stuffing and link buying may very well be 鈥渄ead,鈥� when it comes to optimizing content for discovery and conversion, SEO is very much alive. So too is optimizing websites for user experience 鈥� especially when it comes to mobile platforms and responsive site architecture. SEO is one part…
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How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a 色控传媒 App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out. To Bloggers Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked…
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The Power of 色控传媒 Apps 鈥� Audio and Video
聽 What Is It? You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported. Why Would You Use It? Audio and video overlays provide another interactive experience for the user. Not only does it give you the flexibility of sharing high-valued content, it also engages the user for a longer amount of…
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Increase Readership and Advertising Value with In-App Deals
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage 色控传媒 Apps to increase readership and revenue. Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both. But, to maximize the impact of in-app or app-only deals, there is some promotional…
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How to Use Free Content to Attract New Customers
Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat. This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers. First, determine the general demographics of the types of customers you want…
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