Generating Buzz Around Your App Launch
So you鈥檝e created an amazing app. It鈥檚 everything your customers or association members could dream of, with tons of cool features. Now, you just need people to download it! A Practical Guide to a Successful App Launch was created with your success in mind. To have a successful launch, planning needs to begin before the app is even created. This eBook walks you through the steps needed 鈥� from more than a month before it鈥檚 released to post-launch necessities. It…
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A Day in the Life of an Association Publications Manager: Meet Tina Angley
The world of associations is vast and varied. It covers everything from groups targeting a small, niche group of hobbyists to organizations that cater to widespread professions. It鈥檚 a unique space to occupy and everyone does it differently. Tina Angley is the Manager of Member Publications at the American Society of Safety Engineers. 色控传媒 interviewed her as part of our Day in the Life series. We want to shed insight into the day-to-day requirements of successful associations. When you come…
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Want to throw an amazing association event? Three keys to making it work
Throwing a truly spectacular event can be an enormous boon to your association. However, it鈥檚 a lot of work. Whether your association has never thrown an event, or you鈥檝e hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at the last minute. Meredith Taylor has a lot of experience with association events. She鈥檚 an account executive at the association management company Kellen. She鈥檚 also…
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How often should you post to social media?
People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you鈥檙e looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought. We鈥檝e collected the social media theories of several leaders and experts in the field about how often you should post. Where should I be posting? Pretty much everyone agrees that you need to find the…
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Creating a Successful RFP: A Guide for Associations
Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don鈥檛 want to waste their time, and you don鈥檛 want a printer to commit to something outside their capability wheelhouse because they misunderstood your wishes. Throughout the entire process, you鈥檒l want to hold…
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The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don鈥檛 automatically trust advertising, but that doesn鈥檛 mean it鈥檚 useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels…
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